Great content is one of the main features that will earn your site a following. However, you need a solid Search Engine Optimization (SEO) strategy in order for people to find your WordPress site.
Your SEO strategy should begin by choosing an SEO-friendly WordPress theme. The next step is to get an appropriate SEO plugin that will help optimize your content for a higher ranking on the SERPs (Search Engine Result Pages). A good plugin also shows you SEO projections and recommendations for your site.
While there are several SEO plugins available, it is worth noting that you only need to use one plugin on your website to avoid SEO plugin conflict. Many of these plugins have several similar features and perform the same function with specific use-cases and a few extras. With that, let's look at some of the best SEO plugins for WordPress.
AIO SEO is one of the most user-friendly and comprehensive SEO toolkits available in WordPress. However, you don't need to be an SEO expert to use its many features to improve your website visibility. This is because it comes with an easy-to-follow setup wizard that automatically helps you choose the best SEO settings for your website.
AIO SEO plugin provides truSEO on-page analysis with recommendations for optimizing your web pages and posts. Additionally, it offers features such as Smart XML sitemaps, SEO health checks, and a built-in Woocommerce SEO tool.
Rank math is a fast-growing SEO plugin for WordPress. It has everything you need to take control of your on-page SEO optimization by providing essential information in your admin dashboard. In addition, it offers a clean and simple user interface designed to offer up the right information at the ideal time. Furthermore, it features 15 built-in modules that can be enabled and configured based on your requirements. Other features include an inbuilt 404 monitor, rich snippets, XML sitemaps, local SEO, automated image SEO, and internal link-building recommendations.
Rank Math offers a step-by-step installation and configuration wizard that verifies your site's settings and provides recommendations on the best settings for optimal SEO performance. The setup wizard will also establish your site's social profiles, webmaster profiles, and other SEO settings.
WordPress SEO by Yoast is one of the most popular SEO plugins for content creation and web optimization. It features on-page analysis tools that check your content for SEO before you publish. For example, it checks that your meta description matches your content and whether you assigned the appropriate alt tags to your images.
The plugin also allows you to import SEO data from other plugins. Additionally, it offers XML sitemap generation and the ability to add social media images to your article.
Yoast SEO comes with the added advantage of having robust technical support options. The Yoast website also features a thriving community that's ready to help answer user questions. Additionally, the site has a plethora of blogs with tons of SEO information.
Google is the world's most popular search engine. So it is no surprise that the Google Search Console is one of the best SEO tools. It is a free tool that helps web owners to analyze and maintain their performance on SERPs. One of the main features it offers is an analysis of Google's ability to crawl and index your site's pages. The report comes complete with recommendations and tips on how to solve any crawl and indexing issues.
Another feature of this search console is keyword research which shows you the exact keyword your website ranks for, its average position, impressions, and more. With this information, you can find keywords to help rank you higher on SERPs. You can also use the keyword research data to come up with blog post ideas. In this same vein, the Google Search Console will show you what queries brought people to your site. Again, this can help you optimize your content to improve your site's position on Google Search.
Finding the right SEO plugin for your WordPress website can be a time-consuming task. However, it can be made worse by the sheer number of available options. Many of the SEO plugins on offer provide similar services with limited variations and add-ons. Given the similarities between SEO plugins, the best way to choose one is to try a few out. In doing so, you'll get a better understanding of each plugin's user interface and features.