American YouTuber and makeup artist Tati Westbrook. Tati has more than 8.5 million YouTube subscribers as of this writing. Her channel has had more than 1.4 billion views, and she makes between $1 million and $2 million a year from YouTube alone. She probably makes even more millions from her other businesses.
Tati Beauty and Halo Beauty are both businesses that Westbrook started. Westbrook started her YouTube channel, which was called GlamLifeGuru but is now called Tati, in 2010. Since then, she has put up more than 1,000 videos. Tati was a beauty correspondent for Amazon's “Style Code Live” in 2016. She also played a Zeta Beta Zeta Sorority Girl in 10 episodes of the ABC Family show “Greek” and was a guest star on an episode of “Unsolved Mysteries” in 1996.
Tati Westbrook the Beginning of Life
Tati Westbrook was born on February 14, 1982, in Seattle, Washington, to Tatiana Aleksandra Krievins. Tati's ancestors are from Latvia, and she has said that her parents, Cindy (a talent agent and manager) and Janis, met at a Latvian dance. Tati has three sisters, Larisa, Sabrina, and Erika. Sabrina and Erika are twins, and they were both in an episode of “The X-Files” in 1993 and the TV movie “Yes, Virginia, There Is a Santa Claus” in 1991.
Tati Westbrook Career
Before starting her YouTube channel, Westbrook worked as a consultant on how people look. When she started making videos, she didn't know much about editing, and she said, “When I first sat down to edit, I thought it would take me twelve hours. Even though beauty tutorials still take a long time, I've been able to get this down to three hours.
“ Tati's YouTube channel had 100,000 subscribers in 2013 and 1 million subscribers in 2016. A 2019 “Newsweek” article called her “the mother of the YouTube beauty community.” Westbrook mostly posts videos about how to put on makeup and reviews of beauty products. In 2019, she started the Tati Beauty cosmetics line.
Tati started the vitamin supplement company Halo Beauty Inc. at the beginning of 2018. Just over two years later, she announced that she was closing the business because of legal problems and the COVID-19 pandemic, saying, “We don't sell things online anymore, and I say that with a heavy heart. I've had a lot of fun making this brand. I had a lot of big plans, hopes, and dreams for the future.”
The company sells vegan, cruelty-free, soy-free, gluten-free, and sugar-free products. The company sells products like Immunity Boosters, Body & Brain Boosters, and Hair, Skin, & Nails Boosters. The Halo Beauty social media pages promise “The Best Hair, Skin, and Nails of Your Life!!!”
Tati Westbrook Controversies
In April 2019, Tati and her YouTuber friend James Charles started fighting because James posted an ad for a company that competed with Halo Beauty. Charles publicly apologized to Westbrook by saying, “Since my first days in this business, she has been like a mother to me. And has given me more love, support, resources, and advice than I could have ever.
Tati then put up a 43-minute video on YouTube called “BYE SISTER…” in which she explained why she was breaking up with James. She said he had lied about her and sexually harassed straight men, among other things. Tati gained more than four million new subscribers in the week after posting the video, while James lost more than three million.
Westbrook posted a YouTube video in June 2020 called “Breaking My Silence.” In it, she said that YouTubers Jeffree Star and Shane Dawson forced her to make the “BYE SISTER…” video. Tati lost more than a million subscribers and couldn't win the Diamond Creator Award after Charles posted a video responding to Westbrook's claims.
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Clark Swanson, who helped start Halo Beauty, sued Tati and her husband, James, in October 2020 for gross negligence, breach of contract, and fraud. Swanson said in the lawsuit that the original plan for Halo Beauty was for him to own half of the company and Tati and James to own each 25%.
In August 2017, the couple suggested that Halo Beauty be the umbrella company for all of Tati's future skincare, makeup, and fragrance lines. They asked Swanson to give them each 1/3 of the company. After Westbrooks convinced him that Tati's brands would make money because of how popular she is on YouTube, he agreed to the new ownership terms.
In 2019, he found out that Tati Beauty would be launching under a company called Seed Beauty instead of Halo Beauty, and he was left out of the launch of Tati Beauty's first eyeshadow palette, which he thought would be worth $16 million.
Tati Westbrook Personal Life
Tati married James Westbrook on January 11, 2017. James's son Tyler from a previous relationship, is now Tati's stepchild. James and Tyler have both been in YouTube videos by Tati. In June 2021, after taking a year off from YouTube, Westbrook talked about what happened after his fight with James Charles. He said, “My whole world was ending. During that time, I got the worst kind of bothered. I'm talking about explicit, detailed death threats and people saying they would hunt me down. There were so many awful things going on.”
Tati Westbrook Real Estate
Tati bought a house in Sherman Oaks, a suburb of Los Angeles, for $3.3 million in May 2020. After only four months, she put the five-bedroom, seven-bathroom house on the market for a little less than $4 million. The house was built in 2016, and it has a guest house, a swimming pool, a home theatre, and a chef's kitchen.
Westbrook had lived in the house since 2016, when he signed a rent-to-own agreement with the previous owner. Ultimately, she sold the house for $3.8 million in November 2020. She paid about $2 million for a home in Burleson, Texas, in April 2022, and she also owns a small house in Seattle.
Tati Westbrook is an American makeup artist and YouTuber with a $12 million net worth. When this was written, more than 8.5 million people followed Tati on YouTube. Her channel has had more than 1.4 billion views, and she makes between $1 million and $2 million per year from YouTube alone. She probably makes a lot more money from her other jobs.
Tati Beauty and Halo Beauty were both started by Westbrook. Westbrook began her YouTube channel, which used to be called GlamLifeGuru but is now called Tati, in 2010. Since then, she has put up more than 1,000 videos. Tati was a beauty correspondent for Amazon's “Style Code Live” in 2016. She also played a Zeta Beta Zeta Sorority Girl in 10 episodes of the ABC Family show “Greek” and was a guest star in an episode of “Unsolved Mysteries” in 1996.