Among all four companies that have expressed scrutiny in bidding for the IPL 2020 title sponsorship, The Tata Group is also in the list. Glaring the companies they are Byju’s, Unacademy and Dream11.
The Tata Group, majorly they are never been into cricket sponsorship before but, a late and unexpected entrant this time surprised every other company in the race.
Well a tough competition out of the ground this time, it’s out of the ground also. Tata Group in the race might make other companies run away from the Indian Premier League (IPL)2020 title sponsorship.
With the current pandemic situation all over the globe and crucial in India, the Cricket Board decided IPL be held out of the nation. Thus, it’s going to land in the United Arab Emirates this time starting from the 19th of September to 10th November.
Who Among The Other Contenders?
If we look at what other sources reveals, the Tata Group is found to be among the list of four major companies who have affirmed their attention to bid for the upcoming IPL 2020 title sponsorship.
Looking into the list of major companies, the others are the face of Indian fantasy cricket online app Dream11, education technology arena Unacademy and online coaching company Byju’s.
What’s According The Rule?
The Cricket Board announced the sponsorship rule that says, all the four firms will have to place their formal and final bid by 1 PM on 18th of August.
After the bid is placed, now its time for the Board of Control for Cricket in India (BCCI) to declare openly the title sponsors later in the same day.
Why New Sponsor For IPL 2020?
However, Money might not be the only concern this time. Although, the BCCI will now surely look into to recoup as much of the INR 440 crores.
Vivo, the Chinese mobile phone producers, it’s the name you must have noticed from last three years in IPL, the company is “mutually” yanked out this year from the batch of official sponsors of IPL.
This happened In the trail of the ‘Boycott China’ climate developed after 20 Indian soldiers were assassinated in a region of Ladakh in the month of June this year by China in a bloody impasse.
Out of the four competitors, Unacademy the educational platform and Tata group are purely desi (Indian) signatures, while on the other hand Byju’s and Dream11 have Chinese investors. Dream11 the fantasy gaming platform is seemingly being financed by a telecommunication giant.
Why Tata Has a Good Connection with Sports?
The Tata Group’s federation with sports has prevailed very long. Not only railways and institutional public sector, the Tata Group has subsisted the largest employers of sportspersons in India.