10 Most Popular Designer Jewelry: Excellent Jewelry That Will Bring You Joy for Decades

Numerous luxury jewellery brands are well-known for a reason, and each renowned designer has a distinctive vision for their wearable pieces of art. From Tiffany & Co. and Cartier to Bvlgari and beyond, outstanding designers have forever altered the world of fine jewellery and serve as inspiration for future designers. These luxury jewellery manufacturers continue to produce noteworthy pieces, but they also have valuable vintage jewellery that collectors covet. All possess superb jewels and the highest level of craftsmanship.

However, the top luxury jewellery brands are not limited to those found in the previous century; several up-and-coming designers are developing unique items with their design aspects. Today's designers are also influenced by the worldwide cultures and jewellery-making traditions that give each collection a truly distinctive element.

Van Cleef & Arpels

Most Popular Designer Jewelry

Van Cleef & Arpels, a Parisian jeweller renowned for its flawless jewels and history of creativity, creates timeless pieces. Its hallmark patterns include Alhambra, a clover-shaped design invented by the Maison in 1968 and believed to bring good fortune, Frivolé, a flower-shaped design, and butterflies. As can be seen, many of its design elements revolve around the natural world.


Most Popular Designer Jewelry

Cartier, a Parisian jewellery firm renowned for its opulent creations, is one of the most timeless names. In the 1970s, the Love bracelet became one of Cartier's most recognisable designs. The bracelet, the ultimate symbol of love, is screwed on and meant to be worn forever. Another classic is Cartier's Juste Un Clou collection, a reinterpretation of a common object, the nail, rendered in gold and diamonds. Then there's the Panthère motif, which first debuted in 1914 collections and is by far the most recognisable design feature.

Tiffany & Co.

Most Popular Designer Jewelry

Breakfast At Tiffany's may have elevated the fame of this jewellery company, but its history dates back to 1837. Tiffany & Co., renowned for its engagement rings, silver jewellery, and high-jewellery designs, is the epitome of luxury.

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Consider adding its Elsa Peretti-designed heart-shaped jewellery, distinctive “Tiffany T” series, Schlumberger rope designs, or Paloma Picasso-designed cuffs to your collection. Alternatively, the house is known for its collaborations with some of the 20th and 21st centuries' most gifted artists.


Most Popular Designer Jewelry

Graff was founded in the 1960s and rapidly rose to prominence as one of the world's premier diamond merchants. Graff sources rare and flawless diamonds, emphasizing quality above all else. The house creates timeless jewellery, such as pear-shaped diamond drop earrings and graded diamond necklaces, intended to capture the light with every movement. Other stones, like sapphires, are featured in Graff's high-jewellery collection. Notable collections include Tilda's Bow, which resembles a hyper-realistic bow covered in diamonds, and the Threads line.

Harry Winston

Most Popular Designer Jewelry

Harry Winston was regarded as the “King of Diamonds” for his ability to acquire the finest diamonds and colourful gemstones. Harry Winston's engagement rings and vibrant fine jewellery are well-known for eschewing fashion in favour of traditional style. The house's diamonds are of the highest colour and clarity standards, and they are frequently set in platinum. The Cluster, Forget-me-not, and Art Deco collections are perennial favourites among the collections. However, the brand does provide daily fine jewellery, such as the Winston Gates series.


Most Popular Designer Jewelry

Chopard has been a longtime partner of the Cannes Film Festival, where its jewellery has been worn by international A-list celebrities and fashion luminaries. Chopard is renowned for its classic diamond jewellery, such as its circular diamond stud earrings. However, in recent years, the company has shifted its focus to producing more daily jewellery, such as Happy Hearts and Happy Diamonds with diamonds floating in the glass.

De Beers

Most Popular Designer Jewelry

In the 1930s, De Beers nearly single-handedly established the tradition of diamond engagement rings in America. De Beers has been the market leader in diamonds ever since, thanks to its expert promotion and acquisition of various mines across the world.3

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As it has access to some of the highest-quality diamonds in the world, the house is naturally many people's first option when it comes to diamond studs or tennis bracelets. In the preceding decade, the firm also introduced the Enchanted Lotus line and the Talisman collection, which both feature polished and unpolished diamonds.


Most Popular Designer Jewelry

Chanel offers virtually every luxury product imaginable, including exquisite and high jewellery. When Coco Chanel introduced “Bijoux de Diamants” in 1932, the company's jewellery collections began. Today, the company pays homage to its past with a variety of motifs, including shooting stars and constellations in the Comète line and ribbons in the Ruban collection. Pearls are also a vital aspect of Chanel's heritage, as Byzantine jewellery with baroque pearls influenced Coco Chanel.


Most Popular Designer Jewelry

Italian jewellery firm The rich Roman history inspires Bvlgari's designs. Bvlgari is renowned for its use of colourful gemstones such as peridot, rubellite, tiger's eye, emeralds, and more, unlike many other high-jewellery businesses that focus solely on diamonds. The house's distinctive motifs include the Serpenti, which is frequently coiled into bracelets; B.zero1; Divas' Dream; and the flower-inspired Forever pattern.


Most Popular Designer Jewelry

Boucheron, founded in 1858 by Frédéric Boucheron, is the oldest jewellery house on Place Vendôme in Paris. The brand's beautiful high jewellery is both joyful and whimsical, and its everyday-appropriate fine jewellery is worn by royalty and aristocrats.

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The brand is inspired by nature and showcases diamond- and gemstone-encrusted animals, such as hummingbirds, and natural components, like feathers. Serpent Bohème is also a trademark for its diamond-set yellow, white, and rose gold pieces.

Final Thoughts

this season with a piece of excellent jewellery that will bring you joy for decades. From the instantly recognisable Cartier Love bangle to Chanel's timeless pearls, De Beers' diamond studs, and Van Cleef & Arpel's lucky Alhambra talisman, here are ten exceptional pieces of jewellery to buy now and wear forever.

Consider these budget jewellery manufacturers if you're in the market for something with a bit more modest price tag.

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