The products and services sold by luxury brands are prestigious, expensive, and in high demand. Although luxury items are frequently manufactured from high-quality materials, their price far surpasses the cost of the resources and labor necessary to produce them. The high price of luxury brand goods shows the premium that wealthy consumers are ready to pay to possess the luxury label.
The authors of Luxury Brand Management: A World of Privilege, Michel Chevalier and Gerald Mazzalovo, define luxury brands as “selected and exclusive” with “desirable characteristics of scarcity, sophistication, and good taste.”
What is Luxury Fashion Brand?
Salvatore Ferragamo and Hugo Boss have dropped the entry price point for luxury fashion, offering a spectrum of exclusivity and price points based on the label.
Louis Vuitton
The French fashion firm Louis Vuitton was founded in Paris in 1854 and is often regarded as the most valuable luxury brand in the world. The luxury powerhouse is the flagship of the largest fashion company in the world, LVMH Mot Hennessy Louis Vuitton. It is renowned for its “LV” Monogram and Damier pattern.
Louis Vuitton specializes in luxurious travel-oriented luggage and handbags. Also available at Louis Vuitton is an extensive selection of women’s and men’s unique ready-to-wear clothing, including a $5,400 Monogram trench, a $3,200 Napolitana suit jacket, and stylish luxury men’s sunglasses.
Dolce & Gabbana
When Domenico Dolce and Stefano Gabbana established Dolce & Gabbana in a village near Milan in 1985, it was a watershed moment for Italian fashion. From leather pantsuits to the bodysuit and crystal bikini Kim Kardashian wore on Instagram, the firm is most recognized for sensuous, lively, and forceful women’s clothing, such as vibrant gowns inspired by the warmth and vibrancy of Sicily.
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Men can choose from patchwork-patterned buttoned shirts and double-breasted jackets, as well as a double-breasted dinner jacket with crystal decorations for $40,000, a cashmere coat for $7,000, and cargo pants with vintage appliques for $5,000.
Givenchy
The most renowned Givenchy garment is Audrey Hepburn’s black dress from “Breakfast at Tiffany’s,” a beautiful masterpiece that exemplifies the significant impact Hubert de Givenchy has had on luxury fashion since starting his Parisian label in 1952.
Little denim dresses and asymmetrical pleated skirts continue to be among the company’s most fashionable and amusing offerings for ladies. The brand has added padlock closures to both men’s and women’s classic suit jackets for a playful and edgy update.
Balenciaga
In 1919, Cristobal Balenciaga opened his first boutique in San Sebastian, Spain, but it wasn’t until the 1950s that the Balenciaga brand became renowned for its distinctive and innovative new dress silhouettes for women.
Currently, some of the brand’s most distinctive products are its shoes, such as the Speed sneakers with a sock-knit upper component and a price tag of over $800. (Balenciaga is also an excellent alternative for men’s premium slippers.) Their expensive jackets, such as men’s parkas, can cost more than $6,000.
Balenciaga excels in collaborations as well. Balenciaga collaborated with Crocs to design a Crocs boot and an eccentric Crocs Madame shoe with a $625 heel.
Bottega Veneta
Even though Bottega Veneta does not use conspicuous branding on its products, you can still identify the brand’s most recognizable leather items, such as their gorgeous purses, by the signature Intrecciato weave.
Since Michele Taddei and Renzo Zengario founded the firm in Vincenza, Italy in 1966, Bottega Veneta has become renowned for the craftsmanship and textures of their garments and accessories, which range from print dresses with vibrant designs to several thousand dollar calf-hair pants for men.
Salvatore Ferragamo
The Salvatore Ferragamo brand was founded by an ingenious shoe designer who opened his first store in Florence in the late 1920s and went on to create shoes for Marilyn Monroe, Audrey Hepburn, and other Hollywood stars.
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Women adore this Italian brand’s gorgeous pumps and ballet flats, while the men’s footwear includes monk-strap shoes made of calf leather and valued at over $1,300. The brand has also created a name for itself with its premium handbags, such as the new Trifolio Collection, which features a sleek design and vibrant hues.
Comme des Garcons
Comme des Garcons was founded by Rei Kawakubo in Tokyo in 1969. Her designs became synonymous with avant-garde fashion, with many of her garments resembling dynamic sculptures.
You can find Comme des Garcons ready-to-wear items in a few stores across the world or through other retailers, such as Nordstrom and Net-a-Porter. Items include fringed jackets, black taffeta minidresses, and wool sweaters with the brand’s Play emblem, a heart with eyes.
Armani
Giorgio Armani, who founded his Milan-based brand in 1975, made his menswear a part of popular culture by creating clothing for films such as “Goodfellas,” “The Untouchables,” and “The Wolf of Wall Street.”
Although the firm excels at a variety of luxury garments and items, the Armani suit has remained its most identifiable product for decades, exuding strength and elegance in its numerous versions. Armani is also a fantastic option for luxurious neckties. Armani also sells elegant clothing for women, such as wool coats, suede pants, and cashmere-gauze skirts in clean, basic hues.
Ralph Lauren
Ralph Lauren began selling ties in New York City in the late 1960s before blossoming into a fashion empire renowned for its preppy clothing, casual elegance, and heady fragrances. Under the Purple Label, the most expensive items are sold, including a linen-blend cardigan that costs close to $2,500. The Wellington Collection of equestrian-inspired footwear and bags for women delivers both luxury and a sense of raw adventure.
Hermes
Hermes is a prominent Parisian business that was founded by Thierry Hermes in 1837 and is best known for its high-quality leather goods. It has now expanded its product line to include watches, jewelry, ready-to-wear clothing, and other elegant items.
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Some Birkin bags have sold for hundreds of thousands of dollars, making them the most recognizable goods of the Hermes brand. In addition to bags, there are numerous more excellent goods, such as silk scarves for women and belts with reversible leather straps and unique H-shaped buckles for men.
Conclusion
Following luxury fashion can provide insight into significant cultural and fashion trends. The influence that luxury clothing labels have on fashion as a whole, including mass-market and cheap items, is a significant factor in their high prices.
Over decades, avant-garde designers at the helm of luxury firms establish fashion trends, such as the silhouette and length of dresses, the cut of suit jackets, the selection of raw materials, and the inventive use of artistic embellishments, which trickle down into mass-market fashion.