Les Gold Net Worth: How Much Fortune He Gathers in His Carrier?

Les Gold is the charismatic leader of American Jewelry and Loan. He is the third generation of his family to work as a pawnbroker. Les Gold is well-known for being on the “Hardcore Pawn” show on TruTV. Les Gold is worth $5 million in total.

Les Gold Early Years and Work

Leslie (Les) Gold was born in Detroit, Michigan, on June 20, 1950. Les is a pawn salesman for the third time in his family. His grandfather was a Jewish pawnbroker who ran the now-closed pawnshop “Sam's Loans” in Detroit, Michigan. Les made his first sale at his grandfather's store when he was seven.

By the time he was 12, he had started his first business. He bought pizza by the slice and sold it to his fellow students at The Hebrew School in Michigan, where he went to high school. Gold's first pawn shop, American Jewelry and Loan opened in 1978. In Oak Park, Michigan, it was at the Green Eight Shopping Center on the well-known 8 Mile Road.

The store moved to its current location in 1993. It is now in a building that used to be a bowling alley on Greenfield Road near 8 Mile in Detroit.


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Les Gold Career

Les Gold Net Worth

He opened a second store in Pontiac in 2011. His jewellery store is a 50,000-square-foot empire, and he is in charge of more than 45 workers. He is a tough, old-school pawnbroker known for driving a hard bargain. The pawnshop now has five locations in Michigan and employs about 200 people.

American Jewelry and Loan is a family-owned business that is more than just a pawn shop. Seth, who is Les's son, is the shop's general manager. He is in charge of all marketing. Ashley, his daughter, helps run the store. All of his kids work there, and he hopes that they will take over the company one day.

In 2009, Les began a show on TruTV called Hardcore Pawn. Before that, an independent producer named Richard Dominick saw ads for Gold's store during a commercial break of an episode of “Jerry Springer” and got in touch with him. Dominick talked to the Gold family about putting his pawnshop into a reality TV show.

Les didn't like the idea at first, but his son Seth kept pushing it, and in late 2009, the pilot for “Hardcore Pawn” came out, with Les at the helm as co-executive producer and Mike Hamson. Both Les and Seth were listed as executive producers, starting with the third season.

The American documentary reality TV show Hardcore Pawn is made by RDF USA. The main focus of this show is on the interactions between the staff and the customers, which can be dramatic, funny, or just plain weird. People have said that Hardcore Pawn is just a copycat show that tries to cash in on the success of Pawn Stars.

But Les says that Hardcore Pawn is a more accurate representation of a pawn shop than Pawn Stars. People from all kinds of backgrounds come to his pawnshop. It's about how the family-owned pawnshop American Jewelry and Loan runs today. Some people also think that some scenes in Hardcore Pawn were staged.

However, Les defends the show by saying that none of it was produced. The first episode of “Pawn Stars” was watched by 2 million people, making it the most-watched premiere in truTV's history.

Les Gold Other Projects

Les Gold Net Worth

Gold's first book came out in June 2013. It was an autobiography called “For What It's Worth: Business Wisdom from a Pawnbroker.” The book, published by Penguin/Portfolio, tells how he opened his successful shop and gives advice to other people in the same field.

On June 30, 2013, the book was number four on the “How-To” section of the New York Times Best Seller List. The following month, it was number 8 on the list of hardcover business books. Gold is a strong backer of The Heat and Warmth (THAW) Fund in terms of giving back to the community.

The group helps low-income families in the area pay their electric and heating bills. He has held fundraisers at his store in the past. In February 2013, a party called “Hardcore THAW” raised more than $40,000 for THAW.

Les Gold Personal Life

Since 1975, Gold has been married to his wife, Lilli Gold. Gold's whole family works in the shop, and he hopes that one day they will be able to run it on their own. Seth, his son, is the general manager and is in charge of all marketing. Ashley, who is his daughter, works as the assistant manager.

Les began a reality show on TruTV called Hardcore Pawn in 2009. It is a documentary reality TV show made in the United States by RDF USA. The main focus is on the drama, conflicts, humour, and absurdity between the shop's employees and their customers, not on the importance of what people bring in.

People have said that the show is just a copycat that tries to cash in on the success of Pawn Stars. But Les defended the show by saying that it shows a pawn shop in a more realistic way than Pawn Stars. It shows people from all walks of life coming into American Jewelry and Loan, a family-owned pawn shop, and what they do every day.

Others also say some scenes have been set up, but Les defends the show by saying nothing is a setup.

Les Gold Net Worth

Frequently Asked Question

Does Les Gold Still Exist?

In 1993, he moved it to where it is now, a 50,000-square-foot building that used to be a bowling alley on Greenfield Road near 8 Mile in Detroit. The business now has 5 locations, employs up to 200 people, and serves about 1,000 customers every day.

How Much Money Does Les Have?

Les Gold, better known as Les Gold, is thought to be worth $5 million. He was born in Detroit, Michigan, and is the charismatic leader of American Jewelry and Loan, which he opened in Detroit in 1978. He is the third generation of his family to work as a pawnbroker.

Are Pawn Stars Real, or Is It Made Up?

Insiders said that Pawn Stars has both real and made-up parts. Mike Hoover, who said he was an extra on the show, talked about his time there. “We went there as tourists, and one of my friends bought a Cartier watch for his wife,” he said.


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