It's likely that at some point in your career as a social media marketer, you've been asked, how can we go viral? Most advertisers seek the increased visibility and exposure that comes with a social media viral video. It's the ultimate goal of many people who work in social media management.
However, they are also aware that there is no magic formula for going viral. It's important to remember that going viral is a side effect, not a goal, and is not a sustainable answer to slow channels. The popularity and subsequent benefits of a viral video rarely last for very long.
However, if you know what other viral videos have in common, you may increase your own content's chances of going viral by making it more discoverable and entertaining. Here, we've compiled best advice to help you understand the science behind “going viral,” how to make your video viral, and react appropriately when your video becomes popular online.
What is a Viral Video?
The fact that a video may become viral on social media platforms so quickly thanks to the Internet is the phenomenon's defining trait. Videos on any platform that contains video content have the potential to go viral. You name the site, and there is likely to be a video that has gone viral on it, whether it be YouTube, TikTok, Facebook, Instagram, or Twitter.
People are more willing to share content on the online, which is the web's equivalent of word of mouth, which is the most effective kind of advertising, when that content elicits a stronger intensity of feeling in them.
In principle, anyone can create a video with the potential to go viral. However, accomplishing this goal won't be a piece of cake. So here we will discuss 10 best tips to make a video go viral. Don't forget to check the Top 10 Highest Paid Actresses Of 2022.
Ten Easy Tips to Make Video Viral
10. Make an Effort to Appeal to the Audience
Sharing is crucial to the success of viral videos. Having an emotional connection with your audience will encourage them to spread the word about your video.
One must simply be their authentic, unfiltered selves in order to be likeable. We share a common humanity and the same lack of truly exceptional life experiences. That's something you may use to your advantage to build rapport with your listeners. There will always be someone who can identify with what you're going through, laugh at what you've said, or feel your pain. All of us, deep down, just want to connect with other people.
9. Proper Keyword Research
Think carefully about what you're going to call your video.
Doing keyword research is a must if you want to publish a video that gets a lot of views and becomes popular. Do some research to see which keywords associated with your video get the most views each month. In order to get views on your video, you'll need to use one of those phrases as the title.
Incorporating the researched keywords into the text as naturally as possible is an essential aspect of Search Engine Optimization (SEO). Also if you are interested in learning more about the luxury lifestyle of celebrities, then don't forget to check our article.
8. Attractive Title
Choosing a catchy, relevant title for your video is perhaps the most important optimization task you'll face. Your video needs to perform well in the platform's rankings if you want it to be shown and recommended. It must also be engaging for your audience in order to elicit a click when the algorithm suggests it.
That's why it's important to use a combination of the most often searched for terms related to your issue and some imagination to craft a headline that will entice your intended audience to click.
7. Maintain Shortness and Grace
There has been a historical decline in the average human's ability to focus on a single task. This is why it's important to get right to the point of your video.
Aim for brevity without sacrificing the essentials of the message you want to convey in your film. The optimal duration of a social media video depends on the platform you're utilising, but keeping your audience engaged throughout the vast majority of the clip is always a good idea.
For instance, on TikTok, video length is capped at three minutes. Your 3-minute film might not go viral if it's up against millions of 15-second videos on an app made for mindless scrolling.
6. Eye Catching Thumbnail
After an engaging title, a visually appealing thumbnail is arguably the most crucial part of your video's presentation. Your thumbnail, in order to attract attention, should show a clear picture, leave out illegible language, accurately portray the video's subject matter and objective, and engage viewers through their sense of sight.
5. Prove Your Point Clearly and Unambiguously
Is there something you feel strongly about that you'd like to share with them? Do you feel like telling a story that's very meaningful to you? To ensure that your content is being consumed by a specific demographic, finding a niche is essential.
Having an extreme interest in and enthusiasm for your particular field is also beneficial. People watching your film will be able to tell, and you'll have a lot more pleasure making it.
4. Put Updated Content
Even in the short time span of social media, trends can rise and fall rapidly. Check that your video has something to do with current events, mainstream culture, or online debate. There's no shame in jumping on a YouTube or TikTok bandwagon when you see one. Putting your unique touch on it is what will set you apart from the crowd. If you are fan of watching sports then you must have a look at Top 10 sports movies.
3. Choosing the Right Platform
Anyone who has built up a sizable online following will have a good idea of how often to update their websites and social media pages with fresh content. Also, this guideline applies to your video content. If you want your video to get the most attention, you need to determine the best time to post it on various social media sites.
While you're free to submit your video anytime you like, the best time to promote it on social media is when the widest possible audience will be online. In order to maximise your social media presence, you need learn when the optimal times are for posting various types of material.
2. Recognize That Viral Content Spreads at Random
Despite your best efforts, your video may not go viral. Stop being so hard on yourself. The popularity of a piece of media might explode for no apparent reason. People will watch a low-quality video with millions of views if they think it hilarious, regardless of the film's production values.
It's important to realise that the entertaining nature of your video will play a role in its success in becoming viral. No matter how many times you try and fail, you never know when the next attempt will be the one that finally pays off.
1. Don't Vary in Your Approach
Making a video that goes viral the first time around is an improbable feat. Don't give up; this is a great chance to establish yourself as an authority in your field and attract a larger following.
Think about publishing regularly many times a week. More regular posting will naturally result in more views. Indeed, you never know when your next upload might become an internet sensation.